Whether you are looking to sell your products, gaining subscribers, interacting with the customers, or persuading them to point or sway their hearts and minds, here social media branding comes in.
The evolution of social media has turned social media into the power of influencing our businesses and customers. The way it never happened before.
Your ability to encourage any of these actions comes from your brand’s authority. And one of the best ways is to branding your company on social media i.e. build your brand authority is to leverage the power of social media.
A recent research conducted by Econsultancy shows that 71 percent of brands plan to invest more heavily in social media branding for business in coming years to reach new online followers and build a strong brand reputation.
Social Media Branding – 4 Essentials
Before digging out, a question you need to ask from yourself:
Is your brand being presented on social media the way you desire?
If the answer is NO, following these 4 essential social media branding strategies to foster your results:
1. Choose right social media platform
Can you count how many social media platforms are available?
There are literally hundreds of platform are available. We have also discussed later in this article some of big social media platforms that are neglected by most of marketers.
But when considering branding your business with social media, you need to figure out which social media platform is best for you? Not all platforms are equally important or goal-oriented for your business.
- Facebook is the best platform. No other social media platform is going to topple Facebook anytime sooner or later. It is a great platform for promoting virtually any brand.
- Instagram is a good choice for those brands that rely heavily on images, such as clothing companies and retailers, and eCommerce companies. This platform is particularly important for reaching out young adults.
- Google+has really not taken off as per predictions but still it can be a great platform to reach men in the technology industry.
- Pinterest an excellent social network to reach women for brands like clothing and jewelry.
- LinkedIn is a stronger choice for business-to-business company. It is a strong platform for promoting business related contents and connecting with other corporate individuals across the industries.
2. Be Consistent – Be Active
If you are seriously looking build your social media brand identity, you need to remain consistent across all social media platforms. You seriously need to consider imagery.
From your brand name to logos and the profile picture, you should keep them in such a way that people instantly recognize your brand.
You can achieve this by creating a unique identity through a design that reflects your branding.
Further, one of the most well-established rules of building social media brand identity is that you must be active on your social media accounts. An occasional tweet, post on Facebook or monthly Instagram photos are not going to accomplish must.
Therefore, it is the best to focus on two or three social media platforms and be active on them.
3. Create a content calendar
Create online account, invite friends, post welcome note – then disappear. This is what most of businesses do when there is no content calendar place it.
Simply don’t do this!
In order to building long-term relationships with audience and to deriving good results, you need to post regularly. Else, you’ll get lost in the social media noise.
If you have documented your social media strategy, then you will have a clear picture of messages you are sending out to your audience. On some social media, you can also schedule your posts in advance to save time.
4. Connect with Influencers
When big companies like Nike and Starbuck post an image on their social media, they get lot of engagement. The reason is they are both established brands with massive fan following around the world.
However, being a novice and small brand, you don’t have a huge audience so it is understandable that you won’t get same amount of attraction from you audience.
So a good way to achieve faster results and strengthen your social media branding efforts is to build relationships with key influencer.
Influencer marketing allows you to get advantage through established people in your industry.
These influencers are already known personalities and people trust and respect them therefore, getting them on-board or mentioning from them carries a lot of weight.
Following key traits are necessary in any influencer:
‘Little’ Social Media Platforms – Boost 75% Referral Traffic
You might have knowledge that there are more social media platforms these days than ever before, but it is believed that not all marketers are taking advantage of most of them.
Here is a crucial question:
When you come through words ‘social media platform’ what instantly comes to your mind? I bet it’s Facebook, Twitter, or Instagram.
Maybe YouTube, Pinterest or even Snapchat!!!
But there is one assumption coming through my mind, aren’t there other social media platforms that can also drive huge referral traffic for your business?
The obvious answer is YES! There are other social media platforms that you simply cannot overlook. They are small yet potential social networks.
In fact, focusing on these lesser-known networks can provide up to 75% of your referral traffic.
These smaller sites can drive appreciable traffic. So, if you ignore these smaller social sites, you are neglecting an entire world of powerful options.
Here are the 6 social platforms that you can leverage to amplify massive amount of social traffic:
There is no doubt that social media for business have become a major communication channels between businesses and their customers.
However, in order to succeed, brand-builders have to follow the rules of these social media channels.
Having a right social media branding strategy is crucial for success. Because when the brand follows the social media for success, they are amplifying one of the biggest and most accessible channels for brand building.
It is inevitable to put in a ton of efforts for creating your social media corporate image.
But, eventually it will be worth of it. So, just go and give a try to execute these strategies mentioned in this article.
You should also on power of these social media channels. Although, nothing is closer to Facebook, Instagram, and Twitter. But, what if Facebook change it algorithm?
Hence, you really need to rely on these ‘little’ social media networks. They are powerful more than you think.
Try them out and see if they work well in your marketing strategies.