Mobile optimization is a technique through which it is ensured that the visitors access your website from their mobile devices with the experience optimized for mobile devices. This article is divided into two section. First section discussed best practices in mobile SEO and the second part discussed mobile optimization tools.
Since these two concepts are interrelated therefore, we tried to cover them in this article.
What is Mobile Optimization?
The mobile devices and tablets users are increasing every year. This percentage is on growing every coming year. However, many websites are not designed to account for different screen sizes and load times.
Mobile optimization considers looking at design, site structure, load and speed time, and more to ensure that you are not draining off your mobile visitors.
Mobile SEO Best Practices
If your website is already optimized for search engines, there are few additional thinks that you need to consider when considering mobile optimization:
1) Page speed
Page speed is even more important for mobile users because of hardware compatibility and internet connectivity issues. You need to modify code, leverage browser cashing and reduced redirects.
Because of hardware and connectivity issues, page speed is even more important for mobile users than desktop users.
Beyond optimizing images, you’ll want to minify code, leverage browser caching, and reduce redirects.
Few years ago, mobile devices did not support all of these elements so webmasters of mobile sites blocked these elements.
However, this is no longer the case. Smartphone GoogleBot wants to be able to see the same contents as the regular users do. So do not hide them.
These are critical factors to determining for Google to understand whether your website is mobile responsive or you are offering different solution.
3) Site design for mobile
A separate mobile website design is required to be designed according to mobile devices. They should be simplified and revolutionized.
Do not use pop-ups for the mobile users because it might be frustrating for them. They might lead to close these websites and, resultantly, higher bounce rate.
4) Optimize titles and meta descriptions
Be as concise as possible without compromising on the quality of information when creating URLs, titles, and met-descriptions.
The reason is that you are dealing with less screen space when a user searches using a mobile device.
5) Optimize for local search
Your mobile website should be locally optimized. You need to implement local SEO strategies aligned with mobile sites. This included standardizing your name, address, and phone numbers in your site’s metadata.
Is Your Website Mobile-Friendly? 3 Mobile Optimization Tools You Can Use to Find Out
Now, you are aware of mobile optimization, it’s the right time to check whether your website is mobile optimized or not. It means whether you have mobile friendly website.
One simple test is drag and drop:
Step 1: Open your website
Step 2: Click on top right corner and drag it
Step 3: Check if your website contents are adjusted with the size
Step 4: If your answer of step 3 is yes, then you need additional free tools to check further mobile optimization test. However, if answer of step 3 is NO, it is alarming for you. You need to optimize website for mobile urgently.
Moving forward, there are number of free tools you can use to figure out if your website is mobile optimized. We recommend you to running your website through different tools as each of these tools may reveal different issues you need to address.
Here are our favorite recommended mobile optimization tools:
This is probably the most famous tool for testing whether your website is mobile optimized or not. All you need to do is, enter your website’s address into Google’s Mobile-Friendly Test. It will let you know if your page is mobile-friendly.
Once done, the green color will show that your website passes Google’s test and it is mobile-friendly. However, if your website does not pass Google’s test, Google will let you know that the page is not mobile-friendly and give some reasons why.
Following three scores you will see:
- Mobile Friendliness – This score measures how usable your mobile-friendly website it. Is it easy to navigate, tap, and swipe for the users on their smartphones or tablet? Is this mobile-friendly experience is negatively affected by interstitials or tiny touch points?
- Mobile Speed Score – This score measures how quickly your page loads on mobile devices. It is pertinent to mention here that due to less internet bandwidth, mobile phone users have less patience.
- Desktop Speed – this score measures how quickly your website loads for desktop users.
The World Wide Web Consortium (W3C) has invented their own mobile-friendly test. The test name is mobileOK Checker.
This test provides detail and technical insight and recommendations so you can addresses mobile problems with your website. This test also provides a severity rating for each of their findings so you can address these problems by their importance.
If you are somehow familiar with some technical components of you website then this tool should be your next choice.
This tool gives a solid set of recommendations on what needs to be changed, and why it needs to be changed, and how it needs to be changed. It will also check whether pop-ups are detected, SSL certificate validity, and so on.
Here is third and the fastest mobile-readiness test tool. If you want to analyze your mobile-readiness quickly and the rest of your marketing efforts, do check this Marketing Grader tool.
You need to simply enter your website URL and email address. Marketing Grader tool will analyze your website and will assign score out of 100. The higher the score, the better your website is.
This tool will also show you a preview of your page on mobile with some suggestions on improving mobile-friendliness of that page.
There are certainly many other mobile SEO tools. However, these tools are more useful because they are free and easy to learn. They also provide insights and kind of data that can actually address your mobile SEO problems.
It is pertinent to mention here that no single tool will fix all of your mobile SEO problems therefore you need to learn as much as you can about mobile usability.
You need to understand at this point that search optimization has evolved into user optimization. Therefore, optimize your contents according to needs of your users. When you do this, you will automatically be optimizing for search engines too.
Tell us which mobile optimization tools you use among these three tools. If there are other tools, please do mention in comments.